WHY THE NAME "THE WELL"?

Hemingway knew that staring down that white bull – while wielding nothing more than a fountain pen – is truly one of the most intimidating of all intellectual pursuits.

The answer is simple: The Well is the place where fresh ink is held. And fresh ink is the lifeblood of all truly great ideas.

Because, in the end, every writer, artist, and strategic thinker is ultimately judged by the quality of the ink-stained thoughts he or she splashes down upon that most intimidating of all business tools– the blank piece of paper.

A long, long time ago, Hemingway (Ernest, not Margaux) referred to the blank page as “the white bull.” Like anyone who’s ever been slumped over a desk begging the Muses for that next big idea, Hemingway knew that staring down that white bull–while wielding nothing more than a fountain pen–is truly one of the most intimidating of all intellectual pursuits.

Our agency’s name is a tribute to those who are unafraid to start that flow of ink, no matter how much their inner critic tries to throw an insurmountable writer’s block before them.

Whether it’s an arresting headline, an astonishing visual idea, or a laser-focused strategic insight, we empty our inkwells every day as we create the ideas that our clients need to stand out from the crowd–and kick some serious financial buttocks in the marketplace.

So now that you know how our name came to be, we invite you to reach for that nearest well of India ink and raise a toast to all of those who stare down “the white bull” on a daily basis. Of course, the number of gulps you decide to throw down your gullet is a personal matter, and one you should discuss with your current health care provider.