CASE STUDIES

The Client : People to People Student Ambassador Travel programs

This Microsite for People to People Student Ambassador programs featured different sections that spoke directly to students, parents and teachers. Each section addressed the most salient points in the most effective way for each audience. Click here to view.

Founded by President Dwight D. Eisenhower in 1956, People to People International has worked for decades to promote world peace through its humanitarian efforts, its Sister Cities programs, and its Student Ambassador Travel Programs.

The Challenge:

PTP asked The Well to use the Internet to help find highly qualified students to participate in PTP’s various programs; explain the benefits of the programs to students, parents and teachers; and encourage students to remain actively involved pre- and post- traveling on the programs.

The Solution

The Well created a Student Ambassadors Microsite that embodied the true excitement, adventure and prestige of the Student Ambassadors Programs. It featured different sections that spoke directly to students, parents and teachers, addressing the most salient points in the most effective way for each audience.

The Results

In the final analysis, the profits from these incremental enrollments paid for the organization’s investment in The Well’s Microsite project more than three times over.