Latest Microsite Blog (10/03): How CEO Tony Hsieh Has Built the Zappos.com Brand by Going Above and Beyone – and Using Twitter.
Latest Microsite Blog (10/01): “How to promote your killer content using Social Media.” Today I’m talking to online retailers about promoting their content using the various social media tools. While it’s primarily an executive summary, it does provide a quick primer and initial checklist. Oh, and the Cubs are in the playoffs.
What happens when advertising stops working? Yes, advertising. That interrupting, antiquated model for promoting products and services. It’s broken — and it’s not really fixable either. So how will companies market in a Post-Advertising Age? They’ll use Microsites and other Web 2.0 strategies and technologies to reach prospects more efficiently than ever before — and significantly reduce marketing budgets while they’re at it. Too good to be true? No. Really. The facts. The data. The momentum. Are all on our side. To become more informed and stimulate your marketing mind, click here. To find Web 2.0 consultants, click here.
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Looking for Post-Advertising Age consultants? Folks who understand Microsite and Web 2.0 strategy, creative, UX, UI, technical,
and media? Click here to hire the folks who really know this stuff.
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Why is traditional marketing dying? How can social media impact your business? How can you build a viral campaign? Is Flickr similar to Twitter and should you really care? How can you stay smarter than your peers? Click here to become informed and stimulate your mind.
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